Business A Changing World 7th Canadian Edition by FERRELL
Print ISBN: 9781260065862, 1260065863
eText ISBN: 9781260332872, 126033287X
The Seventh Canadian Edition
The Seventh Canadian Edition represents a complete and comprehensive revision. This is
because so many recent events and changes in the business environment affect the foundational concepts. This means that an introduction to business textbook has to provide adequate coverage of these changes as they relate to business decisions. We have listened to your feedback and incorporated needed changes in content, boxes, cases, exercises, support, online resources, and other features.
In this edition we further expand our chapter on digital marketing and social networking
in business, a dynamic area that continues to change the face of business. Entrepreneurs and
small businesses must be able to increase sales and reduce costs by using social networking
to communicate and develop relationships with customers. The sharing, or “gig,” economy is
transforming entrepreneurial opportunities for employees. The Internet is providing opportunities for peer-to-peer relationships for companies such as Uber as well as health care services. Because this area is a moving target, we have made substantial changes to the seventh edition in Chapter 12, “Dimensions of Marketing Strategy,” and Chapter 13, “Digital Marketing and Social Networking.” Digital marketing has helped many entrepreneurs launch successful businesses.
Throughout the product, we recognize the importance of sustainability and “green” business.
By implementing reduce, reuse, and recycle philosophy we believe every business can be more
profitable and contribute to a better world through green initiatives. There are Going Green
boxes that cover these environmental changes. As well, our Entrepreneurship in Action boxes
discuss many innovations and opportunities to use sustainability for business success. Sustainability is not only a goal of many businesses; it is also providing career opportunities for many of our students.