Business Communication Essentials, Fourth Canadian Edition 4th by Courtland L. Bovee

Business Communication Essentials, Fourth Canadian Edition 4th by Courtland L. Bovee (Author), John V. Thill (Author), Jean A. Scribner (Author)

ISBN 9780133508703

Business Communication Essentials introduces you to the fundamental principles of business communication and gives you the opportunity to develop your communication skills. You’ll discover how business communication differs from personal and social communication, and you’ll see how today’s companies are using blogs, social networks, podcasts, virtual worlds, wikis, and other technologies.

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Preface

No matter what profession you want to pursue, the ability to communicate will be an

essential skill—and a skill that employers expect you to have when you enter the workforce.

This course introduces you to the fundamental principles

of business communication

and gives you the opportunity to develop your communication skills. You’ll discover

how business communication differs from personal and social communication, and you’ll

see how today’s companies are using blogs, social networks, podcasts, virtual worlds,

wikis, and other technologies. You’ll learn a simple three-step writing process that works

for all types of writing and speaking projects, both in college and on the job. Along the

way, you’ll gain valuable insights into ethics, etiquette, listening, teamwork, and nonverbal

communication. Plus, you’ll learn effective strategies for the many types of communication

challenges you’ll face on the job, from routine messages about transactions to

complex reports and websites.

Business Communication Essentials offers you the opportunity to practise communication

skills that will help you get jobs and be promoted in today’s workplace. In the words

of one Canadian business leader, your communication skills can give you “a sustainable

competitive advantage. Technology changes rapidly but your ability to write and speak

clearly will support you throughout your career.”1 The new, fourth Canadian edition is

student-friendly and features the most extensive end-of-chapter activities available,

including questions, exercises, assignments, and cases. Packaged

with MyBCommLab,

this edition gives you access to tools for building your language skills while you develop

your business communication know-how.