Business Communication: Polishing Your Professional Presence, First Canadian Edition by Barbara G. Shwom (Author), Lisa Gueldenzoph Snyder (Author), Liz Clarke (Author)
Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices.
This first Canadian edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares students for social and communicative challenges they will face as business people.
About the Author
Liz Clarke, Centennial College is the Canadian adaptor. Liz has 16+ years of teaching experience and is a member of IABC (International Association of Business Communicators).
Mastering the skills needed for proficient and professional business communication has
never been more challenging than it is now. Students are confronted with a dizzying
array of technologies that can facilitate messaging, but can these technologies help people
communicate? To further complicate matters, many postsecondary students find
themselves seated in real or virtual classrooms with people who may speak quite varied
versions of the common language of instruction: English. On the other side of the real
or virtual podium stands the university or college instructor. Across the postsecondary
spectrum, instructors are faced with culturally diverse classrooms, reflecting decidedly
nonhomogeneous English language skills. Often, fewer resources are at hand