Business Communication Process and Product 5th Canadian Brief Edition by Mary Ellen Guffey
New to the Edition
The NEW Style Guide for Business Communication: Process and Product
offers students a quick and easy reference for grammar and mechanics as
well as documentation formatting. The Style Guide contains the Grammar and
Mechanics Guide, the answers to the end-of-chapter C.L.U.E questions, checklists for
different forms of communication, and additional model documentation, as well as a
guide to documentation and formatting. It is designed to facilitate online delivery of
the business communication course while still giving students a reference to use while
completing assignments and ultimately in the workplace.
■■ Chapter 1, Business Communication in the Digital Age, introduces communication
foundations with an emphasis on social media in today’s technology-based workplace.
It describes significant trends in today’s networked work environment and how social
media and other new communication technologies require excellent communication
■■ Chapter 7, Short Workplace Messages and Digital Media, presents the professional
use of digital messages in today’s hyperconnected workplace. This chapter explains
how to compose professional instant messages, blogs, and wikis, as well as the
professional standards for e-mail usage, structure, and format in the digital-era
■■ The stunning new design, with its engaging infographics and figures, presents
concepts in an innovative, appealing format that strengthens comprehension and
■■ New Social Media end-of-chapter activities will help students develop workplace
social media skills.
■■ The grammar test bank works seamlessly within our new test bank platform.
■■ MindTap is a new personal learning experience that combines all your digital assets—
readings, multimedia, activities, and assessments—into a singular learning path to
improve student outcomes. The MindTap for Guffey contains an digitally enhanced
eReader, “How-to” videos for workplace communication, homework problems,
quizzing, study tools, and much more.
■■ Integrated coverage and applications of the latest digital technologies and mobile
devices emphasizes best practices for texting, instant messaging, blogging, wikis, and
■■ Expanded coverage of interview types, including online, video, and virtual interviews,
ensures that students are better prepared for entering the workforce.
■■ Strengthened coverage of soft skills provides up-to-date guidance on acceptable
workplace attire, professional behaviour, and business etiquette for today’s digital