Consumer Behaviour Buying, Having Being 4th Australian Edition by Michael Solomon
By: Michael Solomon
Publisher: P.Ed Australia
Print ISBN: 9781488616952, 1488616957
eText ISBN: 9781488615757, 1488615756
Copyright year: 2019
The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors.
Readers are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated, representing cognitive, emotional, behavioural and cultural schools of thought throughout the book.
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