Essentials of Global Marketing by Svend Hollensen
By: Svend Hollensen
Print ISBN: 9780273756545, 0273756540
eText ISBN: 9780273756576, 0273756575
Copyright year: 2012
Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.
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