Global Marketing 10th Edition by Mark C. Green

Global Marketing 10th Edition by Mark C. Green

By: Mark C. Green; Warren J. Keegan

Print ISBN: 9780134900216, 0134900219

eText ISBN: 9780134899763, 0134899768

Edition: 10th

Copyright year: 2020

For courses in global marketing.   Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.

Additional ISBNs

9780134900216|9780134899756, 0134900219|013489975X, 9780134899831, 0134899830