International Business 9th Edition by Ricky W. Griffin
By: Ricky W. Griffin; Michael Pustay
Print ISBN: 9780135181003, 0135181003
eText ISBN: 9780134898919, 0134898915
Copyright year: 2020
For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasizes cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organizations world wide.
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