M Management 5th Edition by Thomas Bateman
Print ISBN: 9781259732805, 1259732800
eText ISBN: 9781259900310, 1259900312
By: Thomas Bateman
Publisher:
McGraw-Hill Higher Education
Print ISBN: 9781259732805, 1259732800
eText ISBN: 9781259900310, 1259900312
Edition: 5th
Copyright year: 2018
M: Management by Bateman/Snell is the fastest growing Principles of Management textbook on the market. Bateman/Snell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, while still maintaining the integrity of the content. Plus, it does not inherit outdated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, M: Management represents the best value available in the brief Principles of Management market. What sets Bateman/Snell apart? An unrivaled mixture student-focused current content and the best teaching support around.
Chapter Changes
Chapter 1
• Expanded coverage of global companies and events.
• Updated content via the addition of several new notes from
2015 and 2016.
• New organizations and topics, including Trader Joe’s use of
Big Data to understand customers’ needs, L’Oreal’s awardwinning
chief ethics officer, the Chinese government’s ban
of Facebook and Twitter, and online success stories like
Evernote and Pandora.
• Updated Did You Know? box.
• Updated data on demographic trends in the U.S. labor force.
• New current events include GM’s $500 million investment
in Lyft, Tesla’s 2017 launch of the Model 3 electric car,
LinkedIn’s entry into the Chinese market, PepsiCo’s global
water efficiency program, GE’s success in more than 22
different global markets, Cisco’s Globalisation Centre East
in India, and Starbucks’ MyStarbucksIdea.
Chapter 2
• Updated Did You Know? box.
• Revised content to improve student experience.
• Updated Take Charge of Your Career.
• New example of how Opower draws on sociotechnical systems
theory to combine Big Data analytics and customer behavior.
• Updated green case: “Companies Shift to Green Power.”
Chapter 3
• Updated content via the addition of several new notes from
2015 and 2016.
• Updated opening vignette about Keurig Green Mountain’s
strategic partnerships.
• New coverage of how global events (Brexit, the slowing
Chinese economy, destabilizing corruption scandal in Brazil,
and mass immigration into Europe) are affecting the U.S.
economy.
• Added a new quote.
• Updated Did You Know? box.
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