M Management  5th Edition by Thomas Bateman

M Management  5th Edition by Thomas Bateman

Print ISBN: 9781259732805, 1259732800

eText ISBN: 9781259900310, 1259900312

By: Thomas Bateman

Publisher:

McGraw-Hill Higher Education

Print ISBN: 9781259732805, 1259732800

eText ISBN: 9781259900310, 1259900312

Edition: 5th

Copyright year: 2018

M: Management by Bateman/Snell is the fastest growing Principles of Management textbook on the market. Bateman/Snell is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, while still maintaining the integrity of the content. Plus, it does not inherit outdated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, M: Management represents the best value available in the brief Principles of Management market. What sets Bateman/Snell apart? An unrivaled mixture student-focused current content and the best teaching support around.

Chapter Changes

Chapter 1

• Expanded coverage of global companies and events.

• Updated content via the addition of several new notes from

2015 and 2016.

• New organizations and topics, including Trader Joe’s use of

Big Data to understand customers’ needs, L’Oreal’s awardwinning

chief ethics officer, the Chinese government’s ban

of Facebook and Twitter, and online success stories like

Evernote and Pandora.

• Updated Did You Know? box.

• Updated data on demographic trends in the U.S. labor force.

• New current events include GM’s $500 million investment

in Lyft, Tesla’s 2017 launch of the Model 3 electric car,

LinkedIn’s entry into the Chinese market, PepsiCo’s global

water efficiency program, GE’s success in more than 22

different global markets, Cisco’s Globalisation Centre East

in India, and Starbucks’ MyStarbucksIdea.

Chapter 2

• Updated Did You Know? box.

• Revised content to improve student experience.

• Updated Take Charge of Your Career.

• New example of how Opower draws on sociotechnical systems

theory to combine Big Data analytics and customer behavior.

• Updated green case: “Companies Shift to Green Power.”

Chapter 3

• Updated content via the addition of several new notes from

2015 and 2016.

• Updated opening vignette about Keurig Green Mountain’s

strategic partnerships.

• New coverage of how global events (Brexit, the slowing

Chinese economy, destabilizing corruption scandal in Brazil,

and mass immigration into Europe) are affecting the U.S.

economy.

• Added a new quote.

• Updated Did You Know? box.