Marketing 3rd  Australia Edition by Dhruv Grewal

Marketing 3rd  Australia Edition by Dhruv Grewal

By: Dhruv Grewal; Michael Levy; Shane Mathews; Paul Harrigan; Tania Bucic; Foula Kopanidis

Print ISBN: 9781760423889, 1760423882

eText ISBN: 9781760423919, 1760423912

Edition: 3rd

Copyright year: 2021

Marketing 3e brings marketing fundamentals in line with new marketing realities. The third edition is designed to show students how organisations can create deliver and capture value for customers and how value can be used as a tool to build lasting customer relationships. Exploring both fundamental concepts and new marketing strategies and tactics Grewal’s Marketing continues to evolve as the marketing function does. Covering topics like social media marketing analytics and ethics both individually and integrated throughout the new edition illustrates how these areas now cross all aspects of marketing. Every chapter is packed with up-to-date vignettes case studies and example boxes that both illustrate and complement the theory with real recognisable businesses and people.