Marketing 7th by Dhruv Grewal and Michael Levy

Marketing 7th by Dhruv Grewal and Michael Levy

Print ISBN: 9781260087710, 1260087719

eText ISBN: 9781260428292, 126042829X

By: Dhruv Grewal

Publisher: McGraw-Hill Higher Education

Print ISBN: 9781260087710, 1260087719

eText ISBN: 9781260428292, 126042829X

Edition: 7th

Copyright year: 2020

Grewal/Levy Marketing 7e was designed to show today’s social and digital student how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The seventh edition represents the authors’ most extensive revision today exploring both fundamentals and new marketing influencers such as digital social and mobile marketing marketing analytics and the psychology influencers on consumer behavior.  Written in an engaging highly visual format with up-to-date examples throughout for today’s mobile students and instructors.  Accompanied by Connect® our highly reliable digital teaching and learning solution that embeds learning science and award-winning adaptive tools to improve student results as well as a robust suite of instructor resources and a regularly updated author blog.