Marketing An Introduction 6th Sixth Canadian Edition by Gary Armstrong

Marketing An Introduction 6th Sixth Canadian Edition by Gary Armstrong; Philip Kotler; Valerie Trifts; Lilly Anne Buchwitz

Print ISBN: 9780134095806, 0134095804

eText ISBN: 9780134402970, 0134402979

By: Gary Armstrong; Philip Kotler; Valerie Trifts; Lilly Anne Buchwitz

Publisher: Pearson Canada

Print ISBN: 9780134095806, 0134095804

eText ISBN: 9780134402970, 0134402979

Edition: 6th

Copyright year: 2017

Currency and relevancy are what engages today’s marketing students: Armstrong 6ce is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: before, during and after class. The sixth Canadian edition of  Marketing: An Introduction  makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. Students, if interested in purchasing this title with MyMarketingLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.   If you would like to purchase both the physical text and MyMarketingLab, search for: 0134470524 / 9780134470528 Marketing: An Introduction, Sixth Canadian Edition Plus MyMarketingLab – Access Card Package Package consists of: 0134095804 / 9780134095806 Marketing: An Introduction, Sixth Canadian Edition 0134300874 / 9780134300870 MyMarketingLab with Pearson eText — Valuepack Access Card — for Marketing: An Introduction, Sixth Canadian Edition