Marketing Communications discovery, creation and conversations 7th By Chris Fill; Sarah Turnbull
Print ISBN: 9781292092614, 1292092610
eText ISBN: 9781292093833, 1292093838
By: Chris Fill; Sarah Turnbull
Publisher: Pearson (Intl)
Print ISBN: 9781292092614, 1292092610
eText ISBN: 9781292093833, 1292093838
Edition: 7th
Copyright year: 2016
Preface
This is the seventh edition of Marketing Communications and it marks the introduction
of Dr Sarah Turnbull as my co-author. Sarah has a wealth of advertising experience
from both a practical and academic perspective. She has provided a valuable new perspective
and her contribution has undoubtedly enriched the book. We have made several
changes which we believe enhance the book significantly. These changes are
explained here in the Preface but you will be the judge of the impact of these changes.
So thank you for reading our book, and if you have any comments, observations,
suggestions or opinions, please feel free to contact me through chris@chrisfill.com or
Sarah through sarah.turnbull@port.ac.uk.
This book has been written to help you in four ways:
1 To understand and appreciate the variety of ways in which organisations use marketing
communications.
2 To identify and understand some of the key theories and concepts associated with
marketing communications.
3 To appreciate the way in which academic materials can be used to interpret practical
aspects of marketing communications.
4 To develop insights into the reasoning behind the marketing communications activities
used by organisations.
Marketing communications is a complex subject and draws on a variety of disciplines.
This book has been written in the hope of disentangling some of the complexity so that
you can enjoy the subject, be stimulated to want to know more and wish to engage
further with the exciting and fast-changing world of marketing communications.
Reviews
There are no reviews yet.