Marketing Principles Asia-Pacific 3rd Edition by Pride, William M.
By: William M. Pride; O. C. Ferrell; Bryan Lukas
Print ISBN: 9780170282482, 0170282481
eText ISBN: 9780170282482, 0170282481
Copyright year: 2018
The text provides you with the knowledge and decision-making skills you’ll need to succeed in today’s competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times.
9780170402972, 9780170386180, 0170402975, 017038618X