Marketing Real People, Real Choices 4th Fourth Canadian Edition By Michael Solomon; Greg W. Marshall; Elnora W. Stuart; J. Brock
Print ISBN: 9780132626316, 0132626314
eText ISBN: 9780133085914, 0133085910
By: Michael Solomon; Greg W. Marshall; Elnora W. Stuart; J. Brock Smith; Sylvain Charlebois; Bhupesh Sha
Publisher: Pearson Canada
Print ISBN: 9780132626316, 0132626314
eText ISBN: 9780133085914, 0133085910
Edition: 4th
Copyright year: 2013
Real People, Real Choices. Marketing: Real People, Real Choices is the only text on the market that walks students through the decision-making process real marketers face on a daily basis. Your students will learn how to ‘think’ like a marketer. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The real world focus of this learning package helps students develop the skills necessary to meet these challenges by immersing them in authentic decision-making experiences. MyMarketingLab is not included with the purchase of this product.
Additional ISBNs
9780132913171, 0132913178
Reviews
There are no reviews yet.