The world is about to end !!! It took millions of years for humans to go from appearing to 1 billion people, but only 200 years to go from 1 billion to 8 billion. Human beings have been born for so long, Why did industrialization occur only in the past two hundred years ? ！

MKTG4, 4th Asia-Pacific Edition by Charles W. Lamb

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MKTG4, 4th Asia-Pacific Edition by Charles W. Lamb
By: Charles W. Lamb; Joseph F. Hair, Jr.; Carl McDaniel, Jr.
Print ISBN: 9780170422635, 0170422631
eText ISBN: 9780170284875, 0170284875
Edition: 4th
Copyright year: 2019
Additional ISBNs
9780170411769, 0170411761
MKTG4, 4th Asia-Pacific Edition by Charles W. Lamb
By: Charles W. Lamb; Joseph F. Hair, Jr.; Carl McDaniel, Jr.
Print ISBN: 9780170422635, 0170422631
eText ISBN: 9780170284875, 0170284875
Edition: 4th
Copyright year: 2019
MKTG is the number one resource to help you succeed in your introductory marketing subjects. The text is broken down into four easy-to-read parts; an introduction to marketing, consumer information, managing the marketing mix and the world of marketing. Chapters are also a readable length – often around twenty pages.  Tear out review cards are included to help reinforce what you’ve learnt.
Additional ISBNs
9780170411769, 0170411761

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