MKTG4, 4th Asia-Pacific Edition by Charles W. Lamb
By: Charles W. Lamb; Joseph F. Hair, Jr.; Carl McDaniel, Jr.
Print ISBN: 9780170422635, 0170422631
eText ISBN: 9780170284875, 0170284875
Copyright year: 2019
MKTG is the number one resource to help you succeed in your introductory marketing subjects. The text is broken down into four easy-to-read parts; an introduction to marketing, consumer information, managing the marketing mix and the world of marketing. Chapters are also a readable length – often around twenty pages. Tear out review cards are included to help reinforce what you’ve learnt.
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