Packaging Research in Food Product Design and Development by MICHELE REISNER HOWARD MOSKOWITZ
ISBN-10 : 812655150X
ISBN-13 : 9788126551507
Publisher : Wiley India; 1st edition (January 1, 2014)
Preface
Many of us, such as the four writers whose words you
will read, have worked in the fi eld of product, concept,
and package research for many years. But how does
someone in business go about the task of assessing, optimizing,
or perhaps even commenting on a package? For
product work, there is no doubt that science and scientifi c
methods play a part. You need only look at the large
business and scientifi c literature that deals with making
better products, and you will quickly realize just how
serious research can be in the quest for better foods and
drinks. Try doing the same search, but this time for
“ concepts ” or blueprints about how to make a food
(What should it contain? How should the advertising be
phrased?), and you will fi nd far less. Now do the same
search, but this time search for package design. Certainly
you will fi nd articles, not many books, and even some
science. Yet, to a great degree, what you will fi nd are
methods to evaluate packages but really not very much
of a well – developed science.
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