Political Metaphor Analysis Discourse and Scenarios by Andreas Musolff

Political Metaphor Analysis Discourse and Scenarios by Andreas Musolff

By: Andreas Musolff

Publisher: Bloomsbury Academic

Print ISBN: 9781441160669, 1441160663

eText ISBN: 9781441197009, 1441197001

Edition: 1st

Copyright year: 2016

This book explores the cognitively-oriented approach to metaphor studies, comparing it critically to other contemporary paradigms of metaphor in meaning. It incorporates cutting edge empirical data. In both semantics and cognitive linguistics, metaphor has gained central status over the past decades, chiefly on account of Lakoff and Johnson’s 1980 book Metaphors We Live By, which has become a standard point of reference. Rather than advocating a ‘pick and mix’ combination of cognitive attitudes with theory and data from other paradigms, the book argues for the methodologically reflective comparison of theory traditions and acknowledgement of their strengths and weaknesses. This critical reflection on metaphor is an essential read for students of metaphor at an advanced undergraduate or postgraduate level. Each chapter outlines areas for further reading and research, and the book is built around data drawn from a multilingual research corpus of metaphors compiled from existing research, other corpora and internet data.