Principles of Marketing 8th European Edition by Phil T. Kotler
By: Phil T. Kotler; Gary Armstrong; Lloyd C. Harris; Hongwei He
Print ISBN: 9781292269566, 1292269561
eText ISBN: 9781292269603, 129226960X
Copyright year: 2020
Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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