Principles of Microeconomics 6th Australia and New Zealand Edition by Joshua Gans

Principles of Microeconomics 6th Australia and New Zealand Edition by Joshua Gans

by Joshua Gans,Stephen King,Martin Byford,N. Gregory Mankiw

ISBN 9780170248525

Publisher : CENGAGE AUSTRALIA; 6 edition 2015

Studying economics should invigorate and enthral. It should challenge students’ preconceptions

and provide them with a powerful, coherent framework for analysing the world they live in. Yet,

all too often, economics textbooks are dry and confusing. Rather than highlighting the important

foundations of economic analysis, these books focus on the ‘ifs’ and ‘buts’. The motto underlying

this book is that it is ‘the rule, not the exception’ that is important. Our aim is to show the power

of economic tools and the importance of economic ideas.

This book has been designed particularly for students in Australia and New Zealand. However,

we are keenly aware of the diverse mix of students studying in these countries. When choosing

examples and applications, we have kept an international focus. Whether the issue is sauce tariffs

in the EU, rent control inMumbai, road tolls in Singapore or the gas industry in Australia, examples

have been chosen for their relevance and to highlight that the same economic questions are being

asked in many countries. The specific context in which economics is applied may vary, but the

lessons and insights offered by the economic way of thinking are universal.