Principles of Microeconomics 6th Australia ANZ Edition by Joshua Gans
PREFACE TO THIS EDITION
Studying economics should invigorate and enthral. It should challenge students’ preconceptions
and provide them with a powerful, coherent framework for analysing the world they live in. Yet,
all too often, economics textbooks are dry and confusing. Rather than highlighting the important
foundations of economic analysis, these books focus on the ‘ifs’ and ‘buts’. The motto underlying
this book is that it is ‘the rule, not the exception’ that is important. Our aim is to show the power
of economic tools and the importance of economic ideas.
This book has been designed particularly for students in Australia and New Zealand. However,
we are keenly aware of the diverse mix of students studying in these countries. When choosing
examples and applications, we have kept an international focus. Whether the issue is sauce tariffs
in the EU, rent control inMumbai, road tolls in Singapore or the gas industry in Australia, examples
have been chosen for their relevance and to highlight that the same economic questions are being
asked in many countries. The specific context in which economics is applied may vary, but the
lessons and insights offered by the economic way of thinking are universal.