Public Relations Strategies and Tactics Updated Edition 11th Edition

Public Relations Strategies and Tactics Updated Edition 11th Edition by Dennis L. Wilcox

ISBN-13: 9780134003559

ISBN-10: 0134003551

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to enhance major concepts.