The world is about to end !!! It took millions of years for humans to go from appearing to 1 billion people, but only 200 years to go from 1 billion to 8 billion. Human beings have been born for so long, Why did industrialization occur only in the past two hundred years ? ！

Sensory Marketing by B. Hultén; N. Broweus

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Sensory Marketing by B. Hultén; N. Broweus
By: B. Hultén; N. Broweus; M. van Dijk; Marcus van Dijk
Publisher: Palgrave Macmillan
Print ISBN: 9780230237049, 0230237045Print ISBN: 9780230237049, 0230237045
eText ISBN: 9780230237049, 0230237045eText ISBN: 9780230237049, 0230237045
Copyright year: 2009
Additional ISBNs
9780230576575, 0230576575
Sensory Marketing by B. Hultén; N. Broweus
By: B. Hultén; N. Broweus; M. van Dijk; Marcus van Dijk
Publisher: Palgrave Macmillan
Print ISBN: 9780230237049, 0230237045Print ISBN: 9780230237049, 0230237045
eText ISBN: 9780230237049, 0230237045eText ISBN: 9780230237049, 0230237045
Copyright year: 2009
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals’ five senses at a deeper level than traditional marketing theories do.
Additional ISBNs
9780230576575, 0230576575

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