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Strategic Marketing for Non-Profit Organizations 7th Edition by Alan Andreasen

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Strategic Marketing for Non-Profit Organizations 7th Edition by Alan Andreasen
by Alan Andreasen (Author), Philip Kotler (Author)
ISBN-13: 978-0131753723
ISBN-10: 013175372X
Strategic Marketing for Non-Profit Organizations 7th Edition by Alan Andreasen
by Alan Andreasen (Author), Philip Kotler (Author)
ISBN-13: 978-0131753723
ISBN-10: 013175372X
Reflecting the most recent, relevant information in the field, this best-selling book offers readers a practical foundation for marketing in nonprofit organizations.
KEY TOPICS: Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.
MARKET: For managers and future managers of nonprofit organizations, for-profit organizations, and government agencies.

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